Moving forward
December 19 2005, 6:06 pm | | 6 Comments
As 2005 ends there are words we should leave there.
From midnight, December 31 the following words/ phrases are
officially obsolete:
Moving forward, over-arching, intellectual rigor, core competency,
contemporaneity, cognisant, triple bottom line reporting,
experiential marketing, centres of excellence, i-anything, brand
trajectory, counter-intuitive, zeitgeist, consumer-centric, brand
elevator, focussed investment, vertical integration, joined-up
thinking, solution neutral.
6 Comments
Quotes: “If you can’t crack it, we’ll give the brief to a design agency.” They then do the proposition with some really nice type from an obscure font house in Illinois.
Aardvark – definitely should be banned / deleted.i’m sick to death of being told that “Aardvark never killed anybody”.I mean, I’ve heard that in their country of origin, Aardvarks have a fiercesome reputation.Plus there’s many a time that I’ve heard people on the radio talking about how “Aardvark and stress killed him……..”I think I’ll go and have a lay down, and dream of Christmas…….
I did think Roger Aaardvark-Tompkins was clever using the beasty to get his name first up in CB’s Director’s issue.
Please ban the word: Crazy FrogCrazy.
New News.
‘there’s a real disconnect…”they really liked it but…”disruption’ (an oldie but a goodie)’Jason Ross’