If there is fuck all kiwi work in AWARD this year, it’s only ‘cos there is fuck all great kiwi creative right now – I’ve been left feeling disappointed and kind of empty after watching recent work. Especially recent work won via pitch. You know who you are – you’re sitting on some great brands so get off your arse and churn out something other than plain old vanilla… As for an excuses for such average work, there are no stink clients just bad suits and lazy creatives. C’mon fellas lets be a bit more accountable aye?
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Have heard fuck all NZ stuff got through as usual and unfortunately Matua didn’t make the cut.
Apparently ‘food in a minute with Alison Grofton’ had the judges talking but was thrown out also.
Sounds like there may have been a bit of kiwi scambient in the finals mix.
If there is fuck all kiwi work in AWARD this year, it’s only ‘cos there is fuck all great kiwi creative right now – I’ve been left feeling disappointed and kind of empty after watching recent work. Especially recent work won via pitch. You know who you are – you’re sitting on some great brands so get off your arse and churn out something other than plain old vanilla… As for an excuses for such average work, there are no stink clients just bad suits and lazy creatives. C’mon fellas lets be a bit more accountable aye?
Yeah, Lowe.
Yeah, Saatchis