Devaluing Ideas

There is actually something good in Ad Media today. Article by “George” on

the perils of favours and freebies and devaluing your thinking. Clients are

laughing all the way to the bank. Used to be done every now and then to get

a pearler through but seems to be the rule rather than the exception – how

many ads have you seen lately which star creatives or other agency staff

roped in because there’s no money? And there’s no money because they did the

last one for fuck all as well and set a precedent.