NOKIA FOLLOWS THE LIGHT
March 1 2007, 2:28 pm | | 20 Comments
Y&R Auckland has put to air a new spot for the ‘highly polished’ Nokia 6288.
Executive CD: Paul Catmur
Creatve Director: Steve McCabe
Copywriter: Steve McCabe
Art Director: Wendy Lawn
Agency Producer: Zoe Yendell
Director: Darryl Ward
Production Company: Curious
DOP: Darryl Ward
Producer: Seth Wilson
Exectuive Producer: Matt Noonan
Art director/Stylist: Katie Lockhart.
Music: Rikki Gooch & Darryl Ward.
Editor: Will Roberts
Post Production: Justin at Fin Design
20 Comments
oh yes, ’tis very highly polished…
A little birdie said y an r paided for half the production.Any comments?
You should have paided more attention at school
Any comments? – yes – some pay all.
maybe little birdie was right … back when Y&R momentarily thought they had the Vodafone account in the bag
Polished poo
if they paided half then it looks like the numbersman earlier blog looks spot on.shameful, industry selling itself out helped by a few over paided average cd’s trying to keep their rep intake.joke.
looks like they paided all.very sad, it’s not a bad idea.what next?
I just don’t really get it… pretty, but is there an idea? Maybe it was the story half that Y&R didn’t pay for?
Lightweight is what it is.
Oh yes, very pretty. Don’t know if I’d spend that kind of dosh for a phone that reflects light around its edges. Now if it could magnify light and cook ants under direct sunlight, THEN I’d be interested.
So why would I be interested in this phone again?? Oh sorry, the ad’s not for the general consumers. Dude Catmur, looks like your standards are dropping, or did it slip through when you were on the flight to Sydney to put out some fires over there??
Not a good start for The Forehead’s tenure. Wonder how relations are with Mr McCabe?
mate of mine at nokia nz says they’re feckin’ thrilled with it. good on em.
A mate of mine is thrilled that you are thrilled that your mate is thrilled.
Seriously, who writes all these crap bitchy comments? They’re embarrassingly bad.
Seriously, I’d say it was various people who aren’t taking life too seriously.
this will win gold at cannes! gold i tell you!
Call me old fashioned but ads that win at Cannes usually have insights.
Didn’t they copy this idea from the primary school section of the Fair Go ad comp?