GETTY IMAGES ULTIMATE CHALLENGE: TINNING AND WALLINGTON WIN SCARPELLI’S PLACE AT CANNES
An idea conceived by Marketforce Perth’s kiwi expat creative director Andrew Tinningwith partner Gabrielle Wallington and entered by Tinning and the agencyhas beaten off 670 entries from around the world to win the GettyImages Ultimate Challenge.
The brief was to come up with an ideathat would have a ripple effect across the world. Any idea, as long asit has the potential to make a difference in the world on some level.
Bywinning the competition Tinning and Wallington win business class tripsto this year’s Cannes International Advertising Festival to enjoy thehospitality of DDB’s worldwide chief creative officer Bob Scarpelli.They will both be given Scarpelli’s delegate pass for the festival andvip entries to all the best parties, a delux hotel room and Scarpelli’sdinner reservations at Cannes’ finest restaurants.
The winningentry is titled Green Unltd. – a virtual company that people can joinand follow simple ideas that help reduce greenhouse emissions.
Thejudging panel was Bob Scarpelli, Lewis Blackwell (Creative advisorGetty Images UK), Jonah Bloom (executive Editor Advertising Age USA),Claire Beale (Editor Campaign UK); David Nobay (Droga 5) and ArminJochum (Chief Creative Officer, BBDO Stuttgart Germany).
“Bigproblems can often be solved with seemingly small gestures”, saidScarpelli. “Because sometimes it just takes a simple step to galvanizepeople to really make a difference. I believe that this is what thisidea has the power to do. The judges and I loved the simplicity and theaudacity of the idea. And we believe it is an idea that can make aworld of difference. ‘Green Unltd’ can happen…If we want it to.”
View their winning idea:
3 Comments
Fuck me but I’m sick of the green bandwagon. I’m going out and buy me a Hum Vee, pronto.
Ironic: a carbon spewing international flight awarded to an ad aimed at halting global warming.
Jealous: me.
Yeah, like flying business class to Europe and poncing it up is an appropriate first piece of business for Green Inc.
I challenge the creators to put their flights where their mouth is…