SONY SORTS NZ ROSTER

Following increased use of campaign assets sourced from Asia Pacific and European hubs, Sony New Zealand has reviewed its local agency requirements.

Media planning and buying will continue to be handled by The Media Counsel, with Platform 29 responsible for all below-the-line work. Market research, events and local ATL will now be handled on a project basis with agencies selected accordingly.

Matt Walton-Smith, General Manager (Marketing), says that global creative supplemented by local work is proving extremely effective for Sony New Zealand: “Fallon London’s work in particular has proven to be very relevant and delivered market leading awareness for the Sony brands. We are looking to supplement this kind of work with local creative but feel that work on a project basis is the best approach for the time being.”

The changes are effective immediately.