TWO SILVERS, ONE BRONZE AT MEDIA LIONS

New Zealand wontwo Silvers and a Bronze at the Media Lions tonight, with Publicis Mojo Auckland picking up a Silver for Speights ‘Great BeerDelivery’, OMD Auckland, Sky TV ‘Inside The Criminal Mind’ winning a Silver

and Draftfcb Auckland, Prime TV ‘Scandal in Suburbia’ collecting a Bronze. The Speights work was roundly applauded by the judges, who also noted that abouthalf the Media Lions this year went to creative agencies.

Jury members were largely unimpressed with that outcome however, sayingmedia agencies were not as experienced as their creative cousins inentering awards shows like Cannes. They also said creative agenciesoften took the initiative to enter in the Media category but often werehelped enormously with a campaign by media agencies but with no credit.

The Grand Prix went to Swedish creative shop Forsman & Bodenforsalthough Jury chairman and MindShare global chief, Dominic Proctor,flagged it was his media agency which played a big part in the mediastrategy for the AMF Pension Fund without credit.

Silver Lion

Publicis Mojo Auckland, Speights ‘Great Beer Delivery’, Lion Nathan

OMD Auckland, Sky TV ‘Inside The Criminal Mind’

Bronze Lion

Draftfcb Auckland, Prime TV ‘Scandal in Suburbia’ – Bronze