MARTIN TO CD OF THE BRAND SHOP

Sydney based thebrandshop is set to bolster its creative department with the return from NZ of one of Australia’s most renowned creative directors, Rodd Martin.

He joins thebrandshop from his position as associate creative director and head of art at Saatchi & Saatchi Wellington, a short term gig he took in January this year. At Saatchi’s he worked on such campaigns as NZ Post, NZ Army, Wellington Zoo, TVNZ and 4-Square supermarkets.

“We’re all incredibly excited by Rodd’s impending arrival,” saidthebrandshop’s ECD Monty Noble. “He brings to the agency a wealth ofexperience, tremendous craft skills and his recent work shows that he’slost none of his passion for big brand ideas.” 

Earlier in his career, Martin played a major part in establishing the New York offices for both Mojo and Omon. Back in Australia, he was also instrumental in the creation of Brandhouse which grew to a staff of 75 people in Sydney and Melbourne before being sold to Havas’ Arnold US network. His award tally includes seven AWARD pencils, four Clios as well as multiple recognition at Cannes and The One Show. He has also directed many commercials.

“thebrandshop is on a roll right now,” said Martin, “In the last 2 years they’ve doubled in size and their work is receiving an enviable amount of praise from both the industry and consumers. The last year at Saatchi NZ has made me match-fit and I now look forward to helping thebrandshop team lift the agency to the next level and beyond.”

Martin is set to join the agency on August 11 and will work across the majority of thebrandshop’s impressive client list which includes CommSec, Sanitarium, Valvoline, ACP, Kimberly-Clark and Coca-Cola Amatil.