EARTHQUAKE SHAKES UP NEWSPAPER AD OF THE YEAR AWARDS IN AUCKLAND LAST NIGHT

M&C Saatchi Wellington team Jeremy Southern, Marianne harvey and Mark Anstis took out the $10,000 cash prize for their Earthquake Commission Fault ad at the glittering 2008 Newspaper Ad of the Year Awards at the Hopetown Alpha in Auckland last night, attended by around 200 agency and newspaper bods.

The top notch judging line-up comprised Colenso BBDO’s Nick Worthington, DDB’s Toby Talbot, Publicis Mojo’s Steve McKenzie, JWT’s Angus Hennah, Saatchi & Saatchi’s Mike O’Sullivan, Special’s Tony Bradbourne, and The  Glue Society’s Jonathan Kneebone.

Says M&C Saatchi CEO Nick Baylis: “We’re chuffed, well done to Jeremy, Marianne, Mark and everyone else involved in the campaign – the drinks are on them. We always apply our ethos of Brutal Simplicity to our creative thinking, regardless of the medium, and the guys came up with a simple, well-executed idea that made great creative use of the medium itself.”

The audience also participated in a unique ‘live’ newspaper ad, which was beamed to the five metropolitan newspapers, appearing today.

You can see the winners and finalists at www.nabs.co.nz.

“The Newspaper Ad of the Year winner is an exceptional newspaper ad”, says Lexie Ribot, Creative Manager of the NAB: “Every year the standard is raised. We can’t wait to see what next year brings.”

The best work will also feature in a special expanded edition of Ribot’s Front Page column in AdMedia September.

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