CREATIVE CHOICE
James Mok, executive creative director, DRAFTFCB Sky’s MySky HD billboards are a great use of the medium. Taking two billboards next to each other to highlight hi-def action being paused works really well. My favourite is the staggered billboards of a soccer player kicking a ball with a second billboard 20 metres away of a goalie stretching to save with a ball suspended out past the billboard. A great dramatisation.
Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creatives: Karen Maurice-O’Leary, Verity Butt, Carlos Savage, Damian Galvin, Joe Hawkins and Dave Brady
Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers – ThreeSixty
Client – Mike Watson, Director of Marketing – SKY TV