WHEN WILL THE FRUIT BURST?
October 11 2008, 3:01 pm | | 10 Comments
Pascall, via agency DDB New Zealand, are creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts.
The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin.
Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000.
When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies.
10 Comments
Gold.
Must be easy to win gold these days if that’s the case.
Silver or, in a prevailing wind, Gold Promo Lion next year. You heard it here first.
Brown.
Or should the wind prevail the other way 10.37, Finalist. Maybe.
Funny how hard we are on our own work. I just read the thread on the same story on the Oz blog. Maybe it’s time we stopped being so friggin’ uptight and tough on ourselves. Hug anyone?
I read that thread. There’s plenty of comments on there that are a lot harder than the ones here. Most think it’s an extension or copy of Clenso’s exploding billboard idea. A gimmick mimmick it was called on the Oz blog. So who’s being hard on who?
Idea 6/10, art direction 3/10. Yep. You’re right. I just don’t like it. Dunno what all the fuss is about. It isn’t even well crafted. Gold? My arse.
(My arse is gold plated, that’s all I’m sayin’.)
Wouldn’t it be nice if the blog was a place where we could put work up, get some constructive feedback and maybe even be inspired now and then.
Most people (including myself )would never put their own work on the blog in fear of it being torn apart by jealous, petty people. Isn’t that sad. Wouldn’t it be great to have a place where we can say I made this and I’m quite proud of it. Where we can acknowledge the great work and people in our industry, rather than try and bring them down.
You don’t have to like it but you could at least realise that these people have really tried to do something good and put a lot of work into it.
I agree with you 3.13 – mostly anyway. And that doesn’t just go for work either. It also goes for the people who are written about on the blog. There is however just one snag. What happens when you genuinely DON’T like the work that’s put up? You stay away and say nothing so only positive comments and pats on the back are put up? Or you comment anyway? I think you need to take the bad with the good. Ultimately, this is a debate. It’s just that some people aren’t very constructive with their comments.
But here’s a better idea. Let’s just not come to the blog at all. After all, do we really need it? Personally, I don’t think so.