FROM BINGE DRINKING TO KITTY LITTER, PROFESSOR LAUTERBORN HAS THE FORMULA
You’ve just been tasked with a campaign to convince teens to avoid binge drinking. So where do you start? Perhaps with Robert Lauterborn.
As a highly awarded Creative Director, experienced marketer, renowned author and educator, Robert has a secret to share with agencies and clients. It’s a process called FOCUS; his secret to creating great work every time. So come to this practical workshop with Robert and learn his unique approach. From selling Kitty Litter to healthier drinking habits, he’ll give you some challenging real-life examples.
Lauterborn’s formula hasn’t come out of a textbook – although he’s since written a number. It’s come from his experience running a 400-person agency, where he actively set about creating a process that would guarantee great work, every time. Part of that process involved dispensing with the time-honoured USP, and replacing it with the Unique Buying Proposition. And the results speak for themselves. As well as being honoured in the Advertising Hall of Fame, his work has won Clio Golds, One Show Pencils and American Marketing Association EFFIES.
Places are strictly limited – RSVP to christie.mcnamara@nzpost.co.nz
AUCKLAND
Tuesday 4th November
12 – 3pm
CHRISTCHURCH
Wednesday 12th November
10 – 11:30am
WELLINGTON
Thursday 13th November
10 – 11:30am
2 Comments
Unfortunately, it appears this is not a hoax.
If this is a joke then it needs to be funnier.