THAT’S A RELIEF! ADVERTISING REVENUE HOLDS AT 2.3 BILLION DOLLARS IN 2008
The Advertising Standards Authority today reported that advertising revenue across all main media was 2.317 billion dollars for the 12 months ended 31 December 2008. This compares with the 2007 total of 2.335 billion.
The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and interactive media.
The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the advertising industry. The members of the ASA are: Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers’ Association (Inc), Newspaper Publishers’ Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Media Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).
21 Comments
I don’t want to be a cold shower on the excitment here, but I wouldn’t go breaking out the champagne yet. It’s not 208 that we’re all worried about. It’s the impending sense of doom that clients seem to have about 2009 and the redundancies we’re seeing this year that we didn’t see last year.
So, if you can fast forward and show us the Dec 2009 figures are still the same, then it’ll be champagne all round.
Gee, I must have imagined that round of redundancies.
The redundancies are overdue. Clients need to go direct to the source of ideas, not through a maze of inexperienced bag-carriers and wannabe ‘strategists’.
Yeah exactly 6.40.
Let’s all pretend the world isn’t in the worst recession in modern history. It’s called advertising my friends. The good old smoke n’ mirrors of advertising.
No one read a newspaper or look at another global news website and we’ll be alright mate.
Actually 2.05, redundancies are more overdue in the area of overpaid, old farts who should know better than to hang around long past their use by date.
Save the money for real people doing real jobs.
I remember the last time there were fiscally-driven purges and a lot of lazy, incompetent people were found out and cleaned out. Could it happen again…
hopefully. just hope that it doesn’t just happen in agencies and the cannon fodder eating their lunch client side also get found out
Yes, a wholesale cleanout of many marketing departments should free up some dead money to move brands forward and shift some product.
2.44 no-one actually IS reading newspapers any more…
Oh yes, 12.37 and 10.35. Good idea. Let’s get rid of the people who pay all your bills and salaries. Complete pains in the arse that they are.
I know! Why don’t we start by putting your agency’s name on this thread first and then we can recommend getting rid of all your canon fodder and dead wood clients?
I like it!
I think you’ve missed the point. From a head count perspective client marketing teams are bursting when compared to the agencies that service them – it’s way out of whack.
In saying that whilst having large teams their marketing skill levels are at an all time low. It’s going to be interesting to see how these in-house marketing teams justify their existence in the coming months.
If you work for one of the very small agencies 10.45 you might have a point.
But I think you miss the point entirely. The big agencies around here have 8, 9 and 10 creative teams and entire armies of little suits with jumped up colonels, petty sergeants and privates all jostling to justify their positions in life. Not to mention the fat cats and their fat cars and fat expense accounts. All costing clients massive fees that guzzle up their precious recession budgets before they see one bit of work.
A not very recession friendly scenario is it?
So. Far be it for agencies to start casting stones at clients.
I should think clients would rightly respond with, “People in glass houses….”
And considering they’re pay for the people in glass houses, you might want to just keep your mouth shut.
Crikey – what agency has 8-10 creative teams on the payroll – not sure of any agency in NZ that is big enough to sustain that. Sure there’s lots of juniors out their working for “the opportunity” but name an agency carrying that head count.
I think you’ll find agencies are and have been running lean and mean for probably the last 3-4 years. I suspect many are simply very very good at creating the illusion to the contrary to their clients.
534pm. Sounds like you’ve tried and failed to get a job in agency and are a little bitter about it?
10.29. You’re wrong. I’ve freelanced in one agency where there really is 10 creative teams. Juniors included as well as two teams of retail creatives. Don’t see why juniors and retail teams wouldn’t be included in the total. They’re creative teams too.
What a load of bullshit saying they’ve been running lean and mean for 3-4 years. Who the hell ar you talking about? Check out the cars in the carparks of the big agencies, see the bucketloads of staff off to Aussie award shows and any other excuse for a knees up. Just open Campaign Brief and see who’s at every international gig they can get a ticket to. Your definition of lean and mean is different to most others 10.29.
I’m not naming them but you don’t have to look to far. Fat and rich is more apt.
Fat and rich = leased cars and smoke and mirrors – wake up it’s all for show. If you’re a creative how the hell would you know the financials behind an agency or to what margins (or loses) they are running at?
Half a dozen CD’s going overseas to judge a few award shows doesn’t constitute excess.
Job loses, job sharing, pay cuts, pay and travel and hiring freezes are the norm with everyone I’ve spoken to in agency land.
How very predictable.
Someone in this industry is honest and they are quickly labelled bitter or failed.
Far as I’ve been able to see, 5.34 is right about a lot of things right now.
So what does that make you 10.56? Deceitful and greedy?
Honest but still misinformed.
The only problem I can see with what 11.53 is saying is that it’s true.
At least from the smoker’s bench in the carpark I sometimes frequent.
At least 3 cars worth $150k-$200k, but they’re usually out for long lunches so it’s hard to be certain.
I’ve seen the whole mangement and their hangers-on getting onto planes to Australia for another junket.
But like 3.03 says, I don’t know much about margins.
Mind you, I do know the price of cars, and the $$$ it must cost for shitloads of lunches and air tickets. Hope they go before any of us do.
Honest and informed too, 9.56. Who is it? I have an idea.
Dorks, Dorks and Boogers.