HEGARTY: SCAMS UNDERMINE AWARDS
March 12 2009, 3:54 pm | | 5 Comments
SirJohn Hegarty, chairman and worldwide creative director, BBH, London,warns that scam advertising is a very serious problem, and if itcontinues, will undermine completely the value of awards and end updestroying them.
Hegarty, who received a knighthood in the Queen’sbirthday honours in 2007, is heading to Asia as the film jury presidentat AdFest 2009, taking place next week (March 19-21) in Thailand.
Inan exclusive interview with Campaign Brief Asia, Hegarty likens scamsto drugs at the Olympics as well as gives his views on the value ofcreativity in these hard economic times. Read the whole story on the CB Asia website.
5 Comments
Sir John who i meet years ago at his agency(all he did was walk around the office in his cricket whites and bat) should come down here for some of the best scam ads the world has to offer.
We are the 4th best scam awards country in the world i think.
Love it.
Someone give that man a knighthood!
At last. The voice of reason. It’s just common sense and sound business practice.
Scam is to the advertising world what subprime mortgages have been to the global economy. A toxic strategy brought about by greed…for awards.
We know who the CD’s are. They know who they are too. Shame on them. Awards won with scam are ill-gotten gains.
Frankly the lack of comments here just says, ‘RED FACES’ all round.
Guilty pleas all over the place when it comes to scam. No one can comment because they’re all doing it. That’s just shit.
Having recently arrived from London (which I thought was the scamming capital of the world) even I’m shocked by the scamming levels here.
You guys have got some balls, I’ll say that. The other day someone tried to tell me that the client was irrelevant…good luck on that one, I’d love to see the business model for the clientless creative house…
The bigger the agency, the bigger the scam.