Colenso BBDO takes out Grand Axis
The top award of Grand AXIS at the 2009 CAANZ AXIS awards tonight was presented to Colenso BBDO for their work on Read a Book at Work for client New Zealand Book Council.
Colenso (with AIM Proximity) also won the 360 AXIS for Yellow Pages ‘Treehouse Restaurant’ while TBWA\Whybin won the AXIS of Innovation for Preventing Violence New Zealand ‘Barcode’. Download the PDF:
Of the Gold Awards handed out on the night, Colenso BBDO took home nine (one with AIM Proximity), four each went to Clemenger BBDO Wellington, Saatchi & Saatchi and DDB, two went to Draft FCB, while one apiece went to Saatchi & Saatchi DGS and AIM Proximity.
Creative Business of the Year was awarded to the New Zealand Transport Agency.
Liquidstudios won this year’s Production Company of the Year and the Industry Excellence Award was awarded to Kim Thorp, of Assignment.
The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Rory McKechnie from DraftFCB New Zealand, whose early work has already begun to gain attention in the industry.
This year’s judging panel, made up of 43 local creatives and four international judges – Matt Doman and Ian Heartfield, creative directors at Beattie McGuinness Bungay London, Steve Ayson, director from The Sweet Shop Los Angeles and Jureeporn Thaidumrong, founder & executive creative director of JEH Thailand – were all highly impressed with the quality of work submitted.
For all the results visit the CAANZ website
21 Comments
brilliant show. just got home and I’m thinking the best work won, the vector was awesome and the band rocked my world. hats off caanz, talbot, smart. good shit. just had to share that with someone. and now to bed.
I thought it was great.
I’ve been up since six,
as opposed to staying up til six
Thank you to everyone involved.
Must go. Twitter calls
andy blood
I really liked the garlic flavoured lamb dish. It stayed with me all night.
Sitting close to the bar was also a bonus.
Like Devo, I thought there should have been more emphasis put towards the presentation of the Lifetime Achievement Award to Kim Thorpe. A speech perhaps, recounting a classic lunch tale, or maybe showing more of his work.
As for the band, I felt let down. They should have played some of the more popular Norwegian Black Metal tunes, preferably from the second wave.
But perhaps I’m just being picky, I ate a nice toasted cheese sandwich when I got home late last night and it may be kicking in.
Axis was amazing. Well done all involved – couldn’t have been a better night.
And the drag queen! Awesome.
Not such a good night for (deep breath)… Mojo, JWT, G2, Shine, Sugar, BCG, Barnes Catmure, Special, Big and anyone else outside ColAimso, Saatchi and DDB. Is this just a one-off, or is Axis becoming a big-shop show? Or do the smaller agencies lack the war chests / head hours it takes to create and enter the kind of work that wins?
Does anyone have our awards, I’ve got no idea where they are?
That glass one, the cool, one
Is it true that if you get a silver or bronze they send it out as a jpeg?
Sheesh, just read the whole gold list on the CAANZ press release. Does DDB stand for Didn’t Do Brilliantly? I’m sure someone will tally the numbers on Monday but wow, not a big result for all those entries and finalists. Good thing they had Kim and the retail team. And in other Axis news, where was Rapp’s elsewhere-winning DM?
I counted 4 gold, 9 silver and 15 bronze from DDB. What a disaster! Cock wad.
7.08., Do you ever stop being Smart & Talbot’s little groupie? Sick bucket please.
Book council?
4:32… could you elaborate on what work your list of agencies did that you felt missed out? My feeling is even if they had all the award budget in the world – it wouldn’t change the quality of their work. Do you agree?
The band should release the deathmetal version of The Final Countdown. That was true Axis gold.
Best Axis theme of all-time I reckon. It was actually fun.
Should have served New Zealand beer though. Crown and Pure Blonde…shame all over your face.
Oh I don’t know 1:47 – the Kronenbourgs came out later. Made me feel just like I was in Cannes. Kind of.
Hey. 2.25. Yes you. So what if 9.21 thinks you Did Damn Badly. Maybe you did. Maybe you didn’t. But he’s more than a bit right about Crappo Rappo. Where’s that Christmas Card? Not exactly a perpetual winner is it? One time wonder .
Is it just me or isn’t the idea in the WHYBIN barcode the fact it’s a secret?
Or was should I say.
I presume there were no “Controlling partners” at AXIS.
Yes 4:59!
No doubt they all memorised the code from the AXIS projection … through their boozy haze … then proceeded to shift through the thousands of barcodes on the thousands of items in their home, and/or their partner’s workplace, and/or their partner’s friends’ homes.
Wanker.
I love that barcode idea. Brilliantly simple.
ditto.
shit, a lot of gold given out for work (durex? you got to be kidding) that won’t even get finalists at other shows. still good that we all pat ourselves on the back for still being in advertising eh.
DraftFCB’s Prime TV work wins TV category sponsored by TVNZ. Class.