Colenso BBDO Auckland crowned most effective agency in Asia Pacific – takes out Best of Show at Asian Media Effectiveness Awards
Last night at the Asian Media Effectiveness Awards in Hong Kong, the premier advertising effectiveness awards in the region, CB Agency of the Year Colenso BBDO was recognised as the most effective agency in all of Asia Pacific, taking out the Platinum Award for Best-in-Show and 6 awards in total.
The Platinum Award went to the Yellow Treehouse, along with 2 Gold and 2 Bronzes, recognising the huge contribution this idea has made to the Yellow Pages brand. The V Monster Truck work for Frucor was also recognised with a Bronze.
The Yellow Treehouse was an integrated campaign, co-created with Colenso’s direct and
digital partners Aim Proximity.
These wins come on top of Colenso’s haul of 28 EFFIES in New Zealand in the last 5 years, more than any other agency.
“This confirms two things,” said Brent Smart, managing director of Colenso BBDO: “That we are the most effective agency in the land, with 28 EFFIES in the last 5 years here in New
Zealand and now 6 Asian Effies. And our belief that great creative work delivers great business results. For Yellow Treehouse to be recognised creatively at Axis and The One Show and now to be recognised for its effectiveness, that makes it truly great work.”
9 Comments
Haha Yellow Tree House effective, good one, didn’t they blow yellows budget? And it’s so effective when you’re asking creative teams, to come up with creative work that you can use to sell to Clients and all it costs is a trip to cannes. I tell you what, you should enter that into an award shows, I see it now Budget $5000, got $5,000,000 worth of business, now that would be effective.
11:51 Bitter and been made redundant recently?
Give it a rest 11:51.
Any campaign winning Best in Show at a major o’seas show must have done something right. Well done to the tree house.
Did you guys also enter this one?
http://wetheadmedia.com/asheville-north-carolina-plumber-awards-2009/
This was an effectiveness award.
Shouldn’t we be happy that it’s effective-good that won, not something effective-boring?
Or even that it was a kiwi winner?
That’s all.
Please proceed with bitching
Well said 10.11.
Good stuff Colenso, but an agency that ‘effective’ should have been able to hang on to more staff. Not exactly very upright about it too (there’s an internal censor on naming the people who got the sack apparently).
Ogilvy might not be big on award lists but they lead the way in keeping staff in a recession. Good on them for taking pay cuts instead of cutting staff.
I don’t think anyone at Ogilvy had a choice about the pay cuts. But good on them?
I think the challenge for AIM is to come up with award winning ideas that stay within budget…..without their staff they will be a minor player moving forward.