DraftFCB moves in with Housing New Zealand

DraftFCB has won the Housing New Zealand Corporation’s ad account.  

Housing New Zealand provides access to decent homes, helping New Zealanders to manage their own circumstances and contribute to community life.

Quentin Doig, Communications and Marketing Director from Housing NewZealand says of the appointment: “We are pleased to have on board anagency with a proven track record in the market we operate in.  We arelooking forward to working effectively as a team to take our new andinnovative customer solutions to New Zealanders in need of housingassistance.”

Last year DraftFCB was awarded theGrand EFFIE for Sustained Success for the Ministry of Health’s MentalHealth campaigns, which added to a host of effectiveness awardspreviously won for its social change campaigns.

Says DraftFCB General Manager, Brian van den Hurk: “With ‘Like Minds,Like Mine’, ‘The National Depression Initiative’ and ‘Family Violence -It’s Not OK’ we have shown a track record of creating campaigns thathave a measureable impact and also provide tangible results. We lookforward to employing evidence based strategies to create change forHousing New Zealand, helping tackle key issues such as social housingstandards, housing affordability and related services.”