Lotto’s Wish List a hit for DDB
October 7 2009, 9:35 am | | 6 Comments
Two years ago, Lotto asked New Zealanders the question “What would youdo?” While the answers that came back were many and varied, what theyhad in common was that people would do the things they had alwaysdreamed about. DDB’s new campaign brings this to life via aWish List, that a Lotto winner puts together at formative moments inhis life as a boy. The commercial leaves some questions unanswered,allowing a fuller picture of the boy’s wish list (and as a winner hisadult take on them) to emerge in subsequent commercials. Wish list was picked as the Bestads Best TV Spot of the Week this week.
6 Comments
Lovely storytelling. And a brave client because you don’t really get it until you see all four. Nice one DDB.
I like this – nice slow burn. What does the market say?
What’s the likelihood of anyone seeing 4 ads in series anymore?
Great Ads! This and 2degrees best thing on TV this year by far!
Craig, with the media weights that NZ Lotteries have behind this, I’d say pretty bloody likely!
Assuming you’re watching TV of course.