Yellow Treehouse wins Platinum Best of Show at 2009 Digital Media Awards in Shanghai
They may have built an old-fashioned tree house out of redwood but Colenso BBDO, Auckland and Aim Proximity cleaned up at the 2009 Digital Media Awards in Shanghai last night – Yellow Pages’ ‘Treehouse’ won best of show – the Platinum Award – and two gold awards.
Agency of the Year went to BBDO Asia-Pacific and Digital Brand of the Year was Intel-Dell. New Zealand picked up a total of seven awards – two silver and two bronze as well as the Yellow Treehouse golds and Platinum. The two silvers were won by Aim Proximity Auckland for The Warehouse’s ‘Get the Secret’ and to Tribal DDB/Rapp for ANZ BANK’s ‘Getting U Thru’.
Australia won eight awards – four silver and four bronze. Two silvers were awarded to Euro RSCG Australia for Sony’s ‘Quantum Code’ campaign while one silver went to dgm Australia & OMD for St. George Bank and the other to ZenithOptimedia’s Kit Kat Chunky Cookies & Cream launch for Nestle Australia.
Chairman of Judges, Chris Baylis, ECD of Tribal DDB Amsterdam, saysthat for clients the world over the emphasis has shifted from boughtmedia to earned media: “Alongside this, the social media revolution hastaken another turn with the rise of Twitter. For me, any innovative useof earned media and emerging digital communities by agencies for brandsis doing the right thing with digital. Of course, this will always beas part of a more traditional media marketing mix. Getting brands likedand talked about is an effective way to build market share.”
Australian and New Zealand judges included Adam Good, executivedirector of digital innovation, Clemenger BBDO Australasia; LeeParkinson, managing partner, New Dialogue New Zealand; Ashley Ringrose,creative partner/founder, SOAP Creative and Joshua Rowe, digitalcreative group head, Mark.
NEW ZEALAND WINNERS
Platinum
Yellow Treehouse
Colenso BBDO and Aim Proximity
Yellow Pages New Zealand
Gold
Yellow Treehouse
Colenso BBDO and Aim Proximity
Yellow Pages New Zealand
Category: Best Integrated
Yellow Treehouse
Colenso BBDO and Aim Proximity
Yellow Pages New Zealand
Category: B2B (Other)
Silver
Get the Secret
Aim Proximity Auckland
The Warehouse New Zealand
Category: Retail
ANZ BANK’s ‘Getting U Thru’
Tribal DDB/Rapp
ANZ Bank New Zealand
Category: Financial Services
Bronze
V $100 Virtual Cash Drop
Colenso BBDO
Frucor New Zealand
Category: FMCG
Pass the Parcel
Colenso BBDO
Vodafone New Zealand
Category: Online Advertising
AUSTRALIAN WINNERS
Silver
St.George Bank
dgm Australia & OMD
St. George Bank Australia
Category: Search Industry Award
Quantum Code
Euro RSCG Australia
Sony Australia
Category: Mobile
Quantum Code
Euro RSCG Australia
Sony Australia
Category: Best Viral Marketing
Kit Kat Chunky Cookies & Cream Launch
ZenithOptimedia
Nestle Australia
Category: Best Viral Marketing
Bronze
Colour Break Up
Clemenger BBDO Melbourne
Mars Australia
Category: Best Viral Marketing
Fifth Leg ‘Operation Kerplonk’
Tribal DDB Melbourne
Foster’s Group Australia
Category: Best Integrated
Vertigo Master Card
dgmAustralia
St.George Bank Australia
Category: Financial Services
Rexona Greatest Athlete Australia
Universal McCann and Soap Creative
Unilever Australia
Category: FMCG
6 Comments
Forget awards for a minute, what about this: http://picasaweb.google.com/lh/photo/B21rbx4ziCIi0XuEHm80EQ?authkey=Gv1sRgCJncrIXqi4iUzwE&feat=directlink
that’s innovative!
They kept that quiet – no wonder the agency self destructed.
Good one
I own an old G4 laptop, silver, the trackpad doesn’t work as well as it used to, but the iTunes is stacked full of music, albeit with far too much punk and American hardcore.
I’m wondering how much I’d get for it if I were caught short with a couple of Wellington’s finest prostitutes and a hefty 250 pound pimp waiting outside my hotel door?
Would a nice computer bag bought from Magnum Mac sway the deal favourably my way? Its black, has a couple of handy pockets, a zip that works admirably, and to sweeten the deal — a couple of sharpies tucked down the bottom of the back sleeve.
I need some advice. Just in case I know someone caught in an alleged situation like the one described above.
gold!