Colenso ranked #3 in the world at YoungGuns

Colenso BBDO’s young creatives have been recognised as being among the best globally, bagging 6 of the 11 awards handed out to New Zealand agencies at the Young Guns International’s YGAward 2009.  This included New Zealand’s only gold and silver bullets.

The result puts Colenso BBDO at number three in the world behind Leo Burnett Sydney and Droga5 USA, and the only New Zealand agency in the top 10.

Executive creative director Nick Worthington (pictured) says the young guns have done the agency proud. “It’s a global show with all the best young creatives from the best agencies round the world entering their work, so ranking in the top three in the world for up-and-coming talent shows how competitive New Zealand can be on a world stage.  And it suggests the talent coming through has a great future.”

A gold bullet, one of just 11, went to Anne Boothroyd and the Yellowteam for The Yellow Treehouse in the Integrated Campaigns category. 

Colenso BBDO also took home two silvers including one for The YellowTreehouse (Media Best Use of Integration) and one for Breast Feeding(Public & Community Service Print) by Jonathan ‘Jonno’ McMahon andLisa Fedyszyn for Breast Cancer Foundation. Jonno and Lisa were alsoawarded a bronze for the New Zealand Book Council DVD/Book ambient(Public & Community Service Direct Mail).

Mick Stalker and Sarah Longworth’s “Cracks and Pavers” ad for America’sNext Top Model  (Print Advertising Consumer Magazine) and RichardElworthy and Alysa Wakefield’s Fucking Fonts banner (Digital – OnlineAdvertising) were named finalists.

Max and Ben, a placement team also managed a cheeky bronze in the best student category for a Vodafone bill DM piece.

From 40 entrant countries in 2009, 59 bullets were awarded (11 goldbullets, 13 silver bullets, 35 bronze bullets) and 37 finalistsrecognised across 17 countries.  To qualify entrants must be aged under30 years. The judges said the quality of the awarded work wasoutstanding with a standout number of big and highly innovative ideas.

Young Guns Agency Ranking*

1st       Leo Burnett, Sydney Australia

2nd     Droga5 USA

3rd      Colenso BBDO New Zealand

=4th     BETC Euro RSCG France

=4th    SapientNitro Australia

6th       Ogilvy & Mather, Mumbai India

7th       JWT New York USA

=8th     Crispin Porter + Bogusky USA

=8th    Euro RSCG Singapore Singapore

=8th    AlmapBBDO Brasil

=8th    Wieden+Kennedy USA

=8th    Agency Republic UK

*Based on a points system for YG of the Year, Gold, Silver, Bronze and Finalist