Special continue to clean up
Iconic cleaning and body-care brand ecostore has appointed Special Group as its design and communications agency to help drive ambitious growth in New Zealand, Australia and internationally.
“We think Special are a great fit for our business” says ecostore Marketing Manager Melissa Fletcher. “Their ability to develop both brilliant brand design and packaging, and take that right through to innovative communications campaigns will help us punch well above our weight as we take on the big guys – both here and overseas”.
Special Group Managing Partner Michael Redwood (far right in picture) says the agency is really excited to be working with the ecostore team. “They are an inspiring company, and great people. And absolute proof that sustainability and tremendous commercial success are totally compatible”.
Established 18 years ago, ecostore is the category leader in the New Zealand market. The brand now sells throughout Australia and Asia, and has entered the US market in New York City and the Midwest. ecostore was named New Zealand’s ‘Sustainable Business of the Year’ at the 2009 NZI Sustainable Business Network Awards and is a Deloitte Fast 50 company.