Webby win for The Yellow Treehouse – three People’s Voice awards for Australian agencies
The Yellow Treehouse (an AIM Proximity / Colenso BBDO, Auckland campaign) has walked off with Australasia’s only Webby Award – won in the Telecommunications category.
Australian shops scored three People’s Voice winners: Amnesia Rasorfish, Sydney for Lonely Planet in the Mobile & Experience Marketing category; and Profero, Sydney for NAPCAN Cyber Bullying affects real lives in Rich Media: Non-Profit/Educational; and 99designs.com, Melbourne for 99designs.com in the Web Sevices and Applications category
Establishedin 1996, The Webby Awards attracts entries from over 100 categories inwebsites, videos, music and other Internet applications. Each award isjudged by the 650 members of the International Academy of Digital Artsand Sciences.
Says Adam Good, CEO, AIM Proximity, Auckland: “Yellow Tree house is agame changing piece of communication that is admired both locally andon a global scale. To win a Webby award that honors global excellenceon the Internet is brilliant. It’s the cherry on top to the string ofother awards collected in the past year, including Cannes Lion, theAsian Effies, Axis, John Caples, RSVP and the Asia Pacific DigitalMedia Awards. Congrats all those that were involved at Yellow, Colensoand AIM Proximity. Job done!”
Martha Stewart and ‘The Simpsons’ creator Matt Groening were among themembers of the Academy who selected Webby Awards winners. In addition,people from around the world chose the winners of The Webby People’sAwards – and with almost one million votes cast this was a new Webbyrecord.
The Academy is an intellectually diverse organisationthat includes members such as musicians Beck and David Bowie, Internetinventor Vint Cerf, political columnist Arianna Huffington, MattGroening, R/GA Founder and Chairman Robert Greenberg and VirginAtlantic Chairman and Founder Richard Branson. Members also includewriters and editors from publications such as The New York Times,Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, andWallPaper.
14 Comments
Can we get over this yellow tree house thing? next please
slightly ironic release given that the person quoted wasn’t involved in this campaign at all
5.08 – Jealousy anybody?
Awards do not = success. Maybe why they’re not a client any longer?
I’d say Colenso are doing well enough. I’d wager they’re doing better than your agency 9.18.
Funny 5.24. True but funny.
5:24 yeah….and slagged it off
Well Yellow are doing very well aren’t they, all these awards have really improved their business, which by the look of it is about to go tits up.
Sadly a lot of the work that wins awards is only done for the agency’s benefit, not the clients. Still all the various ex-Aimers will be pleased to have chalked up yet another meaningless award while some of their former clients will be facing the dole queue before too long.
Bravo.
9.41 It was a campaign, not an effort to create world peace. A campaign can’t fix a few billion of debt.
Dear 10.46am, please take your logic and leave.
This blog is not the forum for sensible point making.
9.41 kellie nathan from yellow admitted on the ad show that their product (the yellow search engine) is rubbish, yet she still made the call to keep rolling out big campaigns (chocolate). The team on tree house did an amazing piece of work, the client briefed them to do it. If yellow choose to place more budget and priority behind advertising than anything else then more fool them.
1.43 very true…nice post
Can someone please tell me how winning awards helps when your business is going down the shitter? That applies to Yellow as well as Aim.
3:51 that is very true. Bit like the captain of the Titanic getting the radio operator to send out an entry into the Ocean Liner of the Year Award as soon as he’s done with the SOS.