.99 wins May NAB Newspaper Ad of the Month award for Air New Zealand ‘Dear Listener’

June 3 2010, 6:13 pm | BY Lynchy | 7 Comments

Screen shot 2010-06-03 at 4.18.30 PM.png

.99’s “Dear Listener” ad is the May Newspaper Ad of the Month winner. 

This month’s judge was Josh Lancaster from Josh & Jamie who said “the result was an entertaining exchange between two advertisers within mainstream media that broke away from the realm of traditional press wallpaper and drew people in. This is what newspaper advertising should be about – powerful, topical and fast-moving answers that start people talking.” 

Agency: 99 

Client: Air New Zealand

Brand/product: Dear Listener

Client contact: Rob Fyfe, Mike Tod, Mark Street, Jules Lloyd, Tom Bates

Executive creative director: Craig Whitehead

Creative director: Craig Pethybridge

Account director: Matt Dickinson

Account manager: Kate Gilmour

Media strategist: Jarrod Hunt

Writers: Jon Coles, Craig Pethybridge

Art director: Dom Antelme

Designer: Jon Tricklebank

Agency producers: Hannah Alderson, Ross McWhirter

.99’s winning creative team receive $250 cash with the ad sponsored by the NAB into the 2011 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2010 $10,000 Newspaper Ad of Year competition. Any ad that’s run in any newspaper around the country is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.

To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website.