The NZ Cannes Contenders: DDB
How will NZ perform at Cannes this year?Over the next two weeks in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
DDB New Zealand
NZ has morerecreational boaties in the water than anywhere else in the world.Unfortunately, NZ also have more reckless, irresponsible, andintoxicated boaties than anywhere else. With little government funding,the New Zealand Coastguard is forced to patrol this vast area with ajust 75 boats. Their volunteers are often faced with the futile task offinding a needle in a haystack. DDB New Zealand didn’t just tell thecountry this – they let them experience it on Sunday January 31. They capsized a boat andstranded 4 people in the ocean, and challenged the whole of New Zealandto find and save them in the world’s first live-rescue event.
DDB New Zealand
For just $2.99, you can see the work of the world’s most brilliant and tortured artists. One of three print ads in the campaign.
DDB New Zealand
A parent would do anything to take the place of their sick child. Toraise donations for the Starship Foundation, DDB New Zealand and SweetShop director Steve Ayson turned this thought into a deeply moving spot.
DDB New Zealand
It’s hard not to be happy when you’ve got MySKY, according to this humorous commercial.
DDB New Zealand
This commercial promotes SKY TV’s 5 channels of news coverage.
3 Comments
DDB bagging starts in 3…2…1….
Okay, if nobody else is going to…
West Bank good and the Sky print.