ALT Group Auckland wins Gold and Silver Design Lions for Oakfield Press, Colenso wins Silver
New Zealand’s three shortlists in Design picked up metal with ALT Group Auckland winning both Gold and Silver Lions for its Oakfield Press’ ‘The Vigneron’ campaign. Colenso BBDO Auckland also picked up a Silver Lion for Alzheimer’s ‘Eraser’.
Australia’s George Patterson Y&R Brisbane won Australia’s only Design Lion with Silver for Asia Pacific Breweries’ ‘Beer Coasters’. Australia had two shortlists in Design, the other one was for Landor Associates’ Good Company Coffee.
The Grand Prix went to Happiness Brussels in Belgium for Toyota’s ‘iQ’.
“It is the essence of true design in all ways,” said jury president Steff Geissbuhler, a partner with C&G Partners in the US, reports The Lions Daily News. “It is a typograph, it relies on technology, and it is very sophisticated and innovative.”
Happiness Brussels aimed to communicate the agility and control of Toyota’s new iQ to a target audience of 18- to 35-year-olds. In doing so, Toyota’s iQ became the first car in the world to create an entire font from A to Z.
NEW ZEALAND
GOLD LION
THE VIGNERON
OAKFIELD PRESS
ALT GROUP AUCKLAND
SILVER LION
THE VIGNERON CENTENARY WINE
OAKFIELD PRESS
ALT GROUP AUCKLAND
SILVER LION
ERASER
ALZHEIMER’S
COLENSO BBDO AUCKLAND
AUSTRALIA
SILVER LION
BEER COASTERS
ASIA PACIFIC BREWERIES
GEORGE PATTERSON Y&R BRISBANE