25 Lions for New Zealand at Cannes 2010 with Colenso BBDO winning a record 10 Lions
New Zealand had its best year ever at the Cannes Lions, picking up 25 Lions in total (compared to 23 in 2008, the previous best year) with Special Group Auckland picking up the Grand Prix in Direct for Orcon Broadband ‘Orcon + Iggy Pop’ The campaign also won a Gold in Direct and two Bronze Lions in Promo.
Colenso BBDO Auckland was New Zealand’s top performer with 10 Lions: three Gold, four Silver and three Bronze Lions. This included two Gold Lions in Film Craft for New Zealand Book Reading Campaign’s ‘Going West’, a Gold Lion in Media, a Silver Lion in Integrated and a Bronze Lion in Cyber for Yellow Pages ‘Yellow Chocolate’.
Colenso also won a Silver Lion in Press for the Amnesty campaign’Beating’, ‘Execution’ and ‘Rebels’, and a Silver Lion in Outdoor forNew Zealand Breast Cancer Foundation ‘The Blob’. Its other two BronzeLions were in Outdoor for TVNZ The Pacific TV Show’s ‘Dogfight’ and theother was in Media, for The Pacific TV Show ‘Real Stories’.
DDB Auckland also had a stand-out year with two Gold and three Silver Lions for campaigns including Coastguard New Zealand, ‘Live Rescue’ (Gold and Silver in Direct) and one Gold and two Silver in Radio for Sky Television Arts Channel ‘Pollock’, ‘Van Gogh’ and ‘Rothko’.
ALT Group Auckland won a Gold and Silver Lion while JWT Auckland won Silver and Bronze and TBWA\TEQUILA\Digital Shift and AIM/Proximity Auckland each won a Bronze.
Managing director of Colenso BBDO, Nick Garrett says: “The Colenso team are all absolutely thrilled and very proud of the result because it was a record for us and because we did well across a range of ideas in multiple categories. The level of competition gets higher and higher every year, so it is very rewarding to see our ideas and the other New Zealand work recognised by our international peers. We are particularly pleased with the Silver Lion for Yellow Chocolate in the Integrated Category because it is the toughest category of the lot. On top of this, we are chuffed for our BBDO colleagues from around the world because they have won the “Agency Network of the Year’ title again and we can feel very satisfied about Colenso’s role in that success.”
Colenso BBDO, Executive Creative Director, Nick Worthington added: “A vintage year for New Zealand agencies and clients, the only problem with being so visible to the rest of the world is that they’ll want to nick our talent.”
In contrast, Australia had its SECOND BEST YEAR EVER AT CANNES
FULL LIST OF WINNERS FOR NEW ZEALAND
COLENSO BBDO AUCKLAND
1. Gold Lion, Film Craft, New Zealand Book Reading Campaign ‘Going West’
2. Gold Lion, Film Craft, New Zealand Book Reading Campaign ‘Going West’
3. Gold Lion, Media, Yellow Pages ‘Yellow Chocolate’
4. Silver Lion, Press, Amnesty campaign ‘Beating’, ‘Execution’ and ‘Rebels’
5. Silver Lion, Outdoor, New Zealand Breast Cancer Foundation ‘The Blob’
6. Silver Lion, Integrated, Yellow Pages ‘Yellow Chocolate’
7. Silver Lion, Design, Alzheimers New Zealand ‘Eraser’
8. Bronze Lion, Outdoor, TVNZ The Pacific TV Show ‘Dogfight’
9. Bronze Lion, Media, TVNZ The Pacific TV Show ‘Real Stories’
10. Bronze Lion, Cyber, Yellow Pages ‘Yellow Chocolate’
SPECIAL GROUP AUCKLAND
11. Grand Prix, Direct, Orcon Broadband, ‘Orcon + Iggy Pop’
12. Gold Lion, Direct, Orcon Broadband, ‘Orcon + Iggy Pop’
13. Bronze Lion, Promo, Orcon Broadband, ‘Orcon + Iggy Pop’
14. Bronze Lion, Promo, Orcon Broadband, ‘Orcon + Iggy Pop’
DDB AUCKLAND
15. Gold Lion, Direct, Coastguard New Zealand, ‘Live Rescue’
16. Silver Lion, Direct, Coastguard New Zealand, ‘Live Rescue’
17. Gold Lion, Radio, Sky Television Arts Channel ‘Pollock’
18. Silver Lion, Radio, Sky Television Arts Channel campaign ‘Van Gogh’, ‘Pollock’, ‘Rothko’
19. Silver Lion, Radio, Sky Television Arts Channel campaign ‘Van Gogh’, ‘Pollock’, ‘Rothko’
JWT NEW ZEALAND AUCKLAND
20. Silver Lion, Outdoor, Nestle Kit Kat ‘Chairs’
21. Bronze Lion, Media, Nestle Kit Kat ‘Chairs’
ALT GROUP AUCKLAND
22. Gold Lion, Design, Oakfield Press’ ‘The Vigneron’
23. Silver Lion, Design, Oakfield Press’ ‘The Vigneron’
TBWA\TEQUILA\DIGITALSHIFT AUCKLAND
24. Bronze Lion, Visa ‘Go Back to Pompeii’
AIM PROXIMITY Auckland
25. Bronze Lion Direct, Tower Insurance, ‘Missing Pictures’