AME Awards for Advertising & Marketing Effectiveness announces 2011 Call For Entries

The  AME Awards forAdvertising & Marketing Effectiveness, has announced its Call ForEntries on July 1st with an entry deadline of August 12, 2010. The AMEAwards honors work that successfully demonstrate groundbreakingsolutions to challenging marketing problems. In the last awards,SapientNitro Brisbane won the Grand Trophy for Tourism Queensland’s”Best Job in the World”.

In 2010 AME Awards introduced regional competitions and juries,allowing entries to be judged with cultural relevance within their ownregion by jurors with the most up to date knowledge of that particularmarket. The five regions are: Asia Pacific, Europe, Latin America,Middle East & Africa, and North America.

“Judging the AME Awards was an honour and a highly valuable experience.Being able to cast an eye over the incredible work we are producing asa region was inspiring and I felt that the judging system wasculturally relevant and layered dynamically to create integrity andeffectiveness eventually on a global level,” said Guy Munro, GrandJury,Asia Pacific, Strategy Director, Autumn:01.

Thisyear AME introduced an enhanced scoring process to improve the accuracyof each entry’s score.  AME’s GrandJury will evaluate entries usingspecific criteria with four separate scores totaling 100%. 

The four sections and their score weight are:

* Challenge/Strategy/Objectives-20%

* Creativity-25%

* Execution-25%

* Results/Effectiveness-30%.

“Whenevaluating an AME entry, there are several things that need to be takeninto to consideration.  Allowing our judges to evaluate each entry andgive it four scores based on these core criteria allows for a moreaccurate and targeted overall result. This will ultimately improve theintegrity and accuracy of each score while providing a fairer processwhen determining the winners,” said Michael O’Rourke, President,International Awards Group