The Gruen pitch: JWC and The Works challenged to sell compulsory euthanasia for the over 80s

On The Gruen Transfer (ABC1) eachweek two Aussie ad agencies are pitted against each other and challenged withselling the unsellable. Tonight it was Sydney agencies The Works versusJack Watts Currie. The brief: As the nation greys and oursuperannuation burden goes into the red, Gruen asked for a campaign tomake Australians see the value of compulsory euthanasia for the over80s. VIEW THE SEGMENT AND VOTE