BBDO named YoungGuns Network of the Decade – NZ the biggest contributor to network’s success
CB Exclusive –BBDO has topped the YoungGuns Top 10 rankings of the most AwardedNetworks of the past decade, making it the number one network in theworld for emerging and young creatives.
The Top 10 Networks rankingidentifies the global marketing groups that have produced the mostawarded creative talent in the 10 years since the YoungGuns werefounded.
BBDO has been consistently awarded over the nine yearsof YoungGuns, with 148 Bullets or finalist positions won. BBDO has beenawarded Network of the Year and Agency of the Year multiple times sincethe YoungGuns were founded, with BBDO agencies from 14 countriesawarded to date.
New Zealand has been the biggest contributor to BBDO’s success at YoungGuns. View BBDO’s YoungGuns record by Country:
Saatchi & Saatchi takes second place in the ranking, followed by Leo Burnett, DDB and TBWA to round out the top five.
The Top 10 Awarded Networks
1 BBDO
2 Saatchi & Saatchi
3 Leo Burnett
4 DDB
5 TBWA
6 Ogilvy & Mather
7 Young & Rubicam
8 JWT
9 Publicis
10 Lowe
The awards organisers make special mention of Colenso BBDO as the only agency to have been named YoungGuns Agency of the Year twice (2001 & 2008) in addition to the network being named YoungGuns Network of the Year three times (2001, 2004 & 2008) over the last decade since the awards were founded.
Executive creative director Nick Worthington says he is really proud of his team: “It’s always great to see our young talent recognised on an international stage, but it’s even better to see how well New Zealand does against the best countries in the world. We’ve always been told New Zealand punches above its weight, but it’s nice to have a bit of proof.”
Kristian Barnes, co-founder, YGAward congratulates the network and the agency on the result: “The YoungGuns Award is unique as it focuses only on young and emerging talent, the creative leaders and influencers of tomorrow. BBDO has, over YoungGuns’ first decade, clearly demonstrated that it consistently incubated some of the best young talent globally. This award is significant in that it recognizes the investment BBDO has placed in nurturing young talent.
“The creativity and young talent within the network speaks for itself, as BBDO has been named the YoungGuns Network of the Year three times and Colenso BBDO has been named YoungGuns Agency of the Year twice. In fact, the only agency to be awarded twice. BBDO has also been awarded more Gold Bullets than any other network,” says Barnes.
Entries are now openfor the world’s best young professionals and students to enter thisyear’s awards, which recognize emerging creative talent in a number offields and are the premier global platform for defining creative talent.
Over the next month, YoungGuns will release more Top 10 rankings on a specially designed, and extremely hot, website– http://www.ygaward.com/10years – that celebrates the young talent andincubator organizations that have nurtured those creative aspirationsacross YoungGuns last 10 years.
Some of the rankings are just straightforward, one to ten and others will be decided by public vote.
The rankings to be released, in order are: Top 10 AwardedCountries, Top Awarded Networks, Top 10 Awarded Schools, Top 10Innovative Ideas (Public Vote), 10 Years of Call for Entries (PublicVote), Top 10 Awarded Agencies and Top 10 Awarded Young Creatives.
YoungGuns will re-release select virals from its last 10 years ofCall For Entry Campaigns to coincide with each new ranking beingrevealed. These were created across the years by the followingagencies: 2001 – DÁrcy Sydney; 2002 – Mother, London; 2003 – Fallon,London; 2004 – Leo Burnett, Chicago; 2005 – CP+B, USA; 2006 – Saatchi& Saatchi, New Zealand; 2007 – TAXI, Canada; 2008 – Droga5, Global;2009 – YoungGuns.
YoungGuns has opened 2 NEW DIVISIONS in 2010 – YoungGuns PR and YoungGuns Design.
The 2010 YoungGuns Jury will consist of all the previous jurymembers since 2001. The talent and experience in this jury isoutstanding and truly global in its representation and we are delightedfor our entrants in this 10th year.