Art of the Envelope Call for Entries – do you know how to make envelopes as sexy as Shirtcliffe?

New Zealand Post and Candida in association with Kinetic 121, are asking the advertising industry to bare all their best outer-envelope work for this year’s Art of the Envelope competition.

The 2010 campaign has kicked off with creatives and marketers getting their kit off for the call for entry envelopes. Now creatives are being challenged to get their own sexy ideas entered in.

Categories include Mailed Masterpiece (includes 3D pieces that havebeen mailed or delivered), The 50 Cent Classic (creativity in a regularenvelope up to Max-POP size that can be mailed economically) andRedefine & Redesign (work that redefines the concept of anenvelope).

This year’s overall winner gets to choose from a prize pool worth$5,000, with category and monthly winners being rewarded with thelatest Apple gear, vouchers, and digital cameras. Along with finaljudging in November, the monthly People’s Choice Award gives voters thechance to win prizes too. Each month, one online voter will win anApple TV, $500 bar tab or $500 iTunes voucher.

Keep in mind that the People’s Choice Award is judged online each monthtoo, with the next deadline on 24 September 2010. The final deadline is5pm, on Friday, 22 October 2010 and there is no entry fee.

Check out www.pushtheenvelope.co.nz now for full details.