Absent forever
September 15 2010, 11:49 am | | 15 Comments
A half page newspaper ad from Ogilvy Auckland urging people to slow down around schools in the Papakura community.
A half page newspaper ad from Ogilvy Auckland urging people to slow down around schools in the Papakura community.
15 Comments
I thought Colenso held the highly coveted Papakuru account. I missed the PR around the account moving.
This just doesn’t work. I was often absent from my school photos, usually because my mother insisted on dressing me in a crushed satin purple top and french braiding my hair, not because I had been hit by a car.
Yep it’s a bit of a leap to know he’s absent forever.
Like the idea but in this execution the jump is to far and to obvious at the same time, plus the kids are rubbish actors.
Waste of favours
This is the most powerful messaging regarding lowering speeds around schools I encountered. The previous comments are also a powerful reminder of what a pack of anonymous twats inhabit this space – go come up with some award-winning work yourselves.
Totally agree with “Like.”
Great ad.
I pass Ogilvy’s offices most days, so I think I deserve my name on the credits, too.
NIce ad but.
Why does room 3 have two teachers, or does the guy on the left just look really old for his age?
quite nice. only problem is that the type of people that speed around schools in papakura, or anywhere, need to be shot at, rather than advertised at.
Come on Ogilvy, you guys must have known this would get a hammering.
Whether the ad is for the Papakura council or not, or that you can’t tell that the kid will be absent forever is beside the point.
There have been dozens of school photo ads over the years, – a reason not to go there in itself, but I must say this is a very average example of one , and dare I say it an unemotional spot for such a weighty subject.
I don’t see what all this fuss is about not knowing the kid is dead? I think it’s quite clear. The class is sad and the line explains everything else, “No MORE speeding…”
Nice ad, pity that everyone seems to hate everything on this blog.
Does the kid need to be dead? He could’ve just had his foot run over and is missing a couple of days of school.. maybe the kids are sad because they knew the photographer would grade the crap out of their school photo again like he always does. I remember when my primary school photographer decided to do the same.
That kid just has a cold.
If he was dead he wouldn’t be on the picture with ABSENT underneath.
1.23 you’re a rubbish speller ‘too far and too obvious’ not ‘to far and to obvious’ Clearly you were absent from school just a little too much.