Saatchi & Saatchi launches ‘Powered by People’ brand campaign for House of Travel

Saatchi & Saatchi’s recently launched brand idea for House of Travel – ‘Powered by People who know how it feels’ – is set to grow. The campaign brings to life the idea that House of Travel staff are travellers too, drawing on their own experiences and love of travel to inspire and assist customers.

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The campaign launched with a 60 second and 30 second TVC, retailadvertising, and supporting outdoor. Over the next few months the ideawill evolve towards a true participation approach in the digitalchannel, giving kiwi travelers the opportunity to share theirexperiences too.

Says Saatchi & Saatchi ECD Dylan Harrison:”People seeking travel advice are swamped with options on theinternet.  What they’re often after is a chat with a real person who’sbeen there and done that. The campaign taps into the growing trend ofattraction through utility, giving staff a useful role in customers’conversations.”

House of Travel marketing director Val Greensays they wanted the new direction to promote their continued strengthin the industry, this being the vast experience of their staff, many ofwhom are seasoned travellers and bring invaluable knowledge andenthusiasm directly to customers: “When planning a holiday we knowthere’s nothing like getting advice from someone who has experienced adestination first hand. The new campaign captures this, and showscustomers that our staff genuinely care about their holiday memoriestoo,” says Green.

Nicky Bell, Saatchi & Saatchi CEO says forthe agency it’s a great step in the journey of creating irresistiblebrand ideas that are genuinely enduring: “We are thrilled that House ofTravel and their staff have rallied around the idea and made it theirown. It’s a great platform to drive growth in such a high interestcategory.”

Agency: Saatchi & Saatchi New Zealand

Marketing Communications Manager: Jo Wedlock