Treasures allows more quality time with your kids
October 11 2010, 2:35 pm | | 12 Comments
Treasures nappies are so reliable, parents spend more quality time with their kids, and less time worrying about ‘accidents’. This TV campaign via Colenso BBDO, Auckland shows parents enjoying quality time with their kids and drives viewers to treasuresqualitytime.co.nz to upload their own humorous baby clips.

12 Comments
All Colenso employees need to read this
http://www.psfk.com/2010/08/an-open-letter-to-all-of-advertising-and-marketing.html
Who could not love this.
Love them. They made me go all clucky and girly.
And I’m a man.
A man with balls.
Big balls.
But I digress.
Great ads.
My balls are really big though.
3:50 you are a tool and I can’t even be bothered arguing. Just know that you are wrong. Dick.
Fuck that’s a great spot. You can be as cynical about “kids and animals” as you like, but fuck that’s a great spot. I bet nappy sales go through the roof and it’s a silver minimum at next year’s Effies, regardless of how it does at Axis, AWARD and the like.
Upload your own clip! Yesssss!
3:50 – Vaguely interesting read, but not really valid when you’re comparing a mechanic to a country full of doting parents who want nothing more than to show off their bubbas.
I love it. A lot.
Thank you for not showing another dorky parent changing a nappy.
It’s amazing. Groundbreaking.
This should be on the 6 o clock news.
I like this spot. However, as an owner of 2 small children myself, I know that Treasures do the EXACT opposite of what this ad is claiming.
3:50 – I think that letter is a very fair point. For the majority, they couldn’t be bothered, however some might. I think it’s relevant to everyone in advertising, not just Colenso people though.
Well it’s no Lolcat but if it was I’d lol a lot. But I still lol’d.