Pacific Blue’s ‘The Naked Letter’ via DraftFCB takes out August Art of the Envelope Award

DraftFCB, Auckland’s ‘The Naked Letter’ for Pacific Blue – created by Antony Wilson, Iain MacMillan and Kate Murchison – has won the August Art of the Envelope Award.

The second round of monthly finalists for the 2010 Art of the Envelope have also been announced – Sue Archibald from Promote Ltd, Jason Hall from RAPP and Alex Hamilton from Saatchi & Saatchi are going up for public vote this month thanks to their entries which the judges think showed exceptional ‘out of the box’ creative thinking.

The entries are now available online for viewing on the ‘Vote’ tab at www.pushtheenvelope.co.nz so don’t forget to vote for your favourite. The simple act of voting could win you an Apple TV, a $500 bar tab or $500 towards your iTunes account. Congratulations to Erin Gallacher from Rapp, who was the online voter winner for last month.

The Naked Letter has no inner or outer. Everything’s transparent, just like their performance. And with a cheeky dig at Air New Zealand’s ads (in a tone perfect for challenger brand Pacific Blue), it’s a piece of mail folks couldn’t ignore.

This year’s overall winner gets to choose from a prize pool worth$5,000, with category and monthly winners being rewarded with thelatest Apple gear, vouchers, and digital cameras. Along with finaljudging in November, the monthly People’s Choice Award gives voters thechance to win prizes too. Each month, one online voter will win anApple TV, $500 bar tab or $500 iTunes voucher.

The deadline for the October monthly award is Tuesday 19th October. The deadline for the main awards is Friday 29th October. The People’s Choice Award is judged online each monthtoo, with the final deadline 5pm, on Friday, 22 October 2010 and there is no entry fee.

The Art of the Envelope Awards will be held on Wednesday 17th November. Check out www.pushtheenvelope.co.nz now for full details.