Colenso BBDO counts down to a Tip Top ice cream summer in new advertising campaign
October 29 2010, 12:24 pm | | 5 Comments
Tip Top ice cream is pitched as the very essence of a great Kiwi summers past, present and future in this campaign via Colenso BBDO, Auckland, directed by Mark & Louis via The Sweet Shop.
5 Comments
Looks good. Av idea.
Gorgeous. Coulda been as hokey as pokey, but is instead sweet and refreshing as a lemonade popsicle. I’m sold.
Great Kiwi Summer huh? I don’t recognise any of this?
Nicely shot. Nothing new. Nothing exciting. But I’m sure Tip Top will sell just as many ice creams.
Nothing too new an approach necessarily, but speaking as a Kiwi living in London, if NZ Trade&Enterprise (or whoever) want to tempt native talent back home, just play ads like this in the UK…
Bryce