Colenso BBDO/AIM Proximity’s ‘Yellow Chocolate’ wins best of show and digital brand of the year at the Asian Digital Media Awards
Colenso BBDO/ AIM Proximity was the big winner at the Asian Digital Media Awards with its Yellow Chocolate campaign picking up Digital Brand of the Year and the Platinum Best of Show.The campaign also took out two golds, one in the Media Innovationcategory and the other in the Best Integrated Campaign.
The awards were held Tuesday night in Beijing and attended by over 500 people. New Zealand picked up three gold in total andfive bronze awards.
The other gold was awarded to Tribal DDB for NewZealand Coastguard’s ‘Live Rescue’.
The awards highlights Yellow’s commitment to online and digitaldevelopment as a core part of our business model, says Kellie Nathan,Marketing Director at Yellow, with the brand making a significant investment in enhancing and multiplying its digital presence this year.
“Yellow Pages Group has anenviable programme of new developments online and we are lookingforward to offering our customers continued innovation and integration,” she says. “Recognition for these awards deservedly goes to Colenso BBDO / AIMProximity for devising very clever campaigns for Yellow Chocolate andalso for Yellow Treehouse which last year also received the PlatinumBest in Show award. The commitment and creativity shown by the agencyhas been superb.”
Australian agencies cleaned up, winning a total of 22 awards with fourgold, six silver and 12 bronze awards. Digital Agency head of the year was Amanda King, the former group managing director of DDB Sydney who is currently president of Tribal DDB AsiaPacific. Matt Batten of Wunderman Australia was named as the digital creativeof the year.
The Digital Media Awards is the largest digital media award show eventfor the Asia Pacific region now in its fourth year. The awards attract over 4,000 entries featuring some of theregion’s best digital work from advanced digital markets such as Japan,China and Korea as well as the expanding digital markets of India,Australia and New Zealand.
Click here for a full list of winners.
NEW ZEALAND WINNERS
PLATINUM
Colenso BBDO / AIM Proximity
Yellow Pages ‘Yellow Chocolate’
DIGITAL BRAND OF THE YEAR
Yellow New Zealand
GOLD
Tribal DDB
New Zealand Coastguard ‘Live Rescue’
Colenso BBDO / AIM Proximity
Yellow Pages ‘Yellow Chocolate’
Colenso BBDO / AIM Proximity
Yellow Pages ‘Yellow Chocolate’
BRONZE
Aim Proximity
Tower Insurance ‘Missing Pictures’
Tribal DDB
Cadbury ‘Goo Therapy’
MEC Caltex
Chevron/Caltex ‘Traffic Cams’
Aim Proximity
TVNZ ‘Go Girls Virginity
Map’
PHDIQ
NZ Lotteries ‘Always on search’