DDB creates giant snow globe for Cadbury – Aucklanders treated to their first White Xmas
December 21 2010, 11:13 am | | 13 Comments
CASE STUDY – The last time it snowed in Auckland was in 1939. Generations have never experienced snow in this part of New Zealand. And never ever has it snowed here at Christmas. Until 2010.
Cadbury wanted to give Aucklanders their very first white Christmas.
To do this DDB Auckland made a Giant Snow Globe, then added snow machines to make it seem like the globe was being constantly shaken.
While temperatures outside were sweltering. Inside the public could take a Cadbury chocolate from the Christmas tree and cool off in the snow.
13 Comments
My kids went along to this last week and still can’t stop raving about it. Great idea!
Awesome. I wish I’d thought of it. Well done team.
Can’t we do better entry videos? They’re so boring and predictable. Doesn’t do the stunt any justice.
1:35, I think this was a good entry, got me wanting to play in there. How about you show everyone what you’ve done. Links?
I took my kids and my mother in-law. It’s my mother in-law that won’t shut up about it. Bugger off already woman!
considering how tacky the dome is Im amazed how good the entry video turned out.
@2.51
Welcome to advertising
It’s beautifully shot and a cool idea. I’ve heard friends raving about it but i haven’t paid much attention. This video has made me think I might just brave the lines and take my kids down for a look.
My three year old went, and literally spent an hour in rapture. Awesome fun, wife raved, etc etc.
Then wife went to the website to see if there were pictures of said toddler, and within 60 secs said: “Okay, I’m lost. This website sucks.”
Experiential 1, Digital 0.
@2:29
She’s been emailing me “FW: Fwd: Fw: TULIPS – This is AMAZINGLY beautiful!!!!” emails daily too.
Dude.
Promotion for “Little Fockers” been doing giant snow globe for a while now (one you can take your family into). And in warm countries as well, not quite as good as this, just saying.
1:50
Giant snow globe is worth google image searching.
Woah. Yes, it is definitely worth google image searching.