God bless New Zealand advertising
January 10 2011, 3:32 pm | | 28 Comments
Couldn’t make it to church on Christmas? That’s OK. You still have a shot at absolution – if you live in Auckland.
St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a billboard during services the previous Sunday.
Created by TBWA Auckland, it’s been up outside the church ever since, offering locals a drive-by blessing. (If you happen to be walking by, you’re encouraged to touch the ad, for extra blessedness.)
Agency: TBWA Auckland
Executive Creative Director: Andy Blood
Creative Directors: Iain Nealie and Tara McKenty
Illustrator: Lauren Marriot
Copywriter: Tom Darlow
Art Director: Beth Obrien
Production Manager: Michelle Hong
28 Comments
This is fucking funny!
What a great way to get people talking about 21st century religion.
tiiiiight
What a great way to put “Creative Director” on your CV.
Nice one. A bit of soul. I kind of can’t believe they said yes to doing it. Isn’t it sacrilegious? I guess that’s the point.
Since when did St Matts go to TBWA? Thought they were with M&C?
Hallelujah
Andy Blood – Creative Director
God – Director of Creation
Done
Crazy good. A church with a sense of humour. Nice.
I get it. I’m supposed to think St Matthew’s is so cool for allowing drive-by (or walk by, lol) church visits, I’ll suddenly want to go to church (St Matthew’s of course). Hate the line break.
So it’s outside the church right? Couldn’t they have just blessed the church?
When Bobby Dylan found God I suddenly thought that Jesus was a little more hip.Is ‘coolness’ a bad thing?
Nice.
Saw family touching it last night. Thumbs up guys.
Good fun,
probably needs a bit more effort with the filming and lack of decent audio tho guys.
why is Blessed This Billboard proper case?
M&C resigned it, they’re not so desperate anymore. Looks like TBWA are.
I touched it, and then a homeless guy gave me a thumbs up around the corner. So I guess it works. Shame it’s not bigger though.
Ah! If only all billboards were so blessed!
I touched it and it burnt my hand.
Go ahead and touch the billboard. Awards aren’t going to.
God – The most awarded biblical figure.
Beelzebub’s comment is amazing!
its ok. quite cool. looks a bit average tho. but can’t read the (go ahead touch it) from the road…. which is when most see it surley? And big LOL to the CDs. Must be the worst paid CDs in the country.
The church is just around the corner from TBWA. I remember well how many agency employees were regular churchgoers, sometimes popping in for solace or spiritual guidance during the day. Oh hang on …
what fucking shithouse art direction
Sweet.