Publicis Mojo wins February NAB Newspaper ad of the Month for Speight’s Coast to Coast

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speights.pngA four-page ad promoting the Speight’s Coast to Coast event has won the FebruaryNAB Newspaper Ad of the Month for Publicis Mojo. 

The judges described the multi page ad depicting the West to East coast route for the event as “…really good use of the newspaper medium. It encourages you to turn the page and gives a real insight into the coast to coast journey.” 

The February Ad of the Month judges were David Bell – Rohrbell, Matt Shirtcliffe -Shirtcliffe and Co and Murray Watt – DraftFCB.

Mojo’s winning team will receive $250 cash. The ad also appears in the “What’s New”section of AdMedia and becomes a Finalist in the 2011 $10,000 Newspaper Ad ofYear competition. 

Any ad that’s run in any newspaper around the country is eligible to enter the competition. 

To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website 

Credits for Speight’s

Client: Lion Nathan 

Agency: Publicis Mojo

Creative Director: Stephen McKenzie

Art Director: Jake Siddall

Copywriter: Sokpart Pao 

Account team: Marcelle Baker, Evaan Miocevich, Ollie Wall