Labour logo generally well received by Kiwis

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Screen shot 2011-03-15 at 10.21.01 AM.jpgBarnes, Catmur & Friends recently completed a project to design the new identity for the New Zealand Labour Party.

Daniel Barnes: “Producing new identities, most recently Skyline garages, has always been part of what we do, but the Labour Party is the most high profile. Gratifyingly it was a relatively smooth process over a number of months and we feel the result is a real improvement.

Screen shot 2011-03-15 at 10.21.29 AM.jpg“Generally all new logos are torn to shreds by the 4 million amateur designers that live in New Zealand, but this one has so far come through relatively unscathed.”

The old Labour Party logo is at right.