Cadbury Share the Joy campaign releases new TVC ‘Rhythm’ this Sunday via DDB NZ

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Screen shot 2011-05-27 at 10.42.29 AM.pngThe next TV ad in the Share The Joy campaign shows the progression of the piece of music that will be made entirely from the sounds of New Zealand’s joy.

We’ve used some of the sounds collected at Share the Joy events and combined them with others uploaded onto the website, then used them to create drumbeats that make up a rhythm for the song.