Colenso BBDO Auckland’s ‘The Pacific’ campaign for TVNZ makes cut at shortlist stage of Creative Effectiveness Lions
June 24 2011, 7:59 pm | | 1 Comment
After a brutal cull by the jury, only 10 entries worldwide made it through to the shortlist stage of the inaugural Cannes Creative Effectiveness Lions, including Colenso BBDO, Auckland’s campaign for ‘The Pacific’ for TVNZ.
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1 Comment
How was the creative effectiveness measured for this campaign?
I saw the launch eposide ratings and remember thinking to myself that TVNZ must of spent a shit load on this campaign and the ratings were average (by TVNZ standards).
Don’t get me wrong, I loved the creative, I just dont think the campaign performed in terms of ratings.