With Rugby World Cup imminent DDB releases latest episode in Sky TV ‘Match Fit’ campaign
August 1 2011, 3:14 pm | | 8 Comments
Rugby World Cup 2011 is imminent. Will the mighty All Blacks be match fit?
The latest episode in the Sky TV campaign via DDB New Zealand, directed by Prodigy’s Tim Bullock.
Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Creative Team: Gavin Siakimotu, Natalie Knight
Managing Partner: Scott Wallace
Account Director: Danielle Richards
Account Manager: Brad Armstrong
Executive Producer: Judy Thompson
TV Producer: Kim Baldwinson
Film Company: Prodigy Films
Director: Tim Bullock
Producer: Jonathan Samway, Mark Matthews
DoP: Geoff Hall
Post Production:
Editor: Adam Wills
Online: Perceptual Engineering
Sound: Liquid Studios
8 Comments
Nice…Nice. Funny stuff.
The only crap one of the series. Best to refer to the old NZ Courier ad where a 100 meter sprinter is hurtling towards the finish line, he looks over his shoulder and is shocked to see a NZ Courier dude running along side keeping pace. Same slow mo etc…
Still, the others were entertaining.
This one made me and my girlfriend laugh-out-loud.
It has even more effect when it pops up among the humourless, chest thumping rugby ads that are all over TV at the mo.
The whole ‘match fit’ series have been quite enjoyable.
NZ Couriers, Powerade..Done. Shame to end the series on a rip off.
Great campaign. Gavin Siakimotu and Natalie Knight are machines. Very talented machines.
oooh shit 9.50 you’re right – still like it though. maybe ‘cos the dude with the boom is my neighbour – kelmarna represent
I know quite a few people who had a genuine good laugh when this came on during the rugby. Isn’t that a good outcome for an ad? I like it, good use of the All Blacks also.
bloody good! bloody funny!