Bestads Top 6 of the Week reviewed by Matthew Bull, CCO, the Bull-White House, New York
I’m afraid none of these stand out as anything special at all. They’re not bad, more like vanilla, with little or no toppings. Only Fedex has a little sprinkle because of its tactical nature – it launched here as the movie Contagion launched. But not enough to win the day I’m afraid. So everyone comes tie last. Or first, depending on how you view life.
All finalists were pretty, but only two had brains. First place goes to Eagle Awards simply because it’s enticingly art directed and written – it’s very hard not to read. Unlike so many that are the exact opposite. Mind you, on the subject of hard to read – second place goes to Magma Water ‘Braille’. Whilst not the newest idea, it is the newest promise I’ve seen for a water and is pretty compelling.
I am of the rare breed that appreciates both the classics, and the modern. For a classic piece of outdoor, look no further than RAC Road Side Assistance. Guaranteed to raise a smile, and a thought, whenever you pass it. For the modern, the Dow Chalkboard right here in our home town. Visually appealing (I heard people saying: “what the hell is that?” as I myself walked past it), and if you’re the inquisitive type it’s fascinating and involving and, ultimately, rewarding. Strange that in this modern age, the old rewards instantly, and the new age much much later. So 1st place goes to… Chalkboard. Sorry Mom.
Dodge wins hands down. My only criticism is that, in this particularly one, they should have made the location physically more demanding to demonstrate the abilities of the car more. Still, a brave and entertaining idea. Second goes to Phillips. Clever enough work for a much-needed product in the Bull household.