Meltwater Group reveals social media monitoring results – All Blacks dominate online conversation with 71% of mentions v/s Wallabies on 29%
It’s been five weeks today since the 2011 Rugby World Cup kicked off in New Zealand and on Sunday night the most hotly anticipated Semi Final clash between the Wallabies and the AllBlacks will kick off.
With so much talk and rivalry taking place online, the Meltwater Group used its social media monitoring tool to break down which of the rivals are being talked about the most online.
According to Meltwater Buzz , the All Blacks have dominated online conversation since Sunday the 9th October receiving 71 per cent of mentions, in comparison to the Wallabies 29 per cent.
Alicia Kennedy, area director of Meltwater Australia and New Zealand says: “The most talked about footy team is not necessarily going to be the one that wins however, it’s really exciting to see which team is the most talked about in the lead up to the game. This type of metric could be of interest to sponsors seeking to gain an element of insight into how their brand is associated with hype. It also shows how our social media monitoring tool can be used in a fun way to tap into what the public is really thinking. The All Blacks might have won the battle of online chatter but the game on Sunday is what really counts!”