Two weeks after RWC, complaints against Soap Creative’s controversial ‘Rugby Rules’ web film for Lynx upheld by Advertising Standards Bureau
November 4 2011, 1:44 pm | | 3 Comments
Farcically too late to matter, complaints against Soap Creative’s controversial Lynx ‘Rugby Rules’ web film, which was unveiled prior to the Rugby World Cup, has been upheld by the Advertising Standards Bureau for objectifying women.
Since September 19 the video has clocked over a million views, by far the most viewed on the Lynx Australia YouTube channel. It appears to have now been removed but the Aussie created ad is still on the Lynx New Zealand YouTube channel, with nearly a half a million views and still on Bestads.
3 Comments
I like a bit of T & A as much as the next man, but that’s poor. No concept or humour to it, just weak, lazy work.
Yes. It didn’t hold my attention for longer than 2 minutes and 7 seconds.
I am a chick and that actually taught me things I didn’t know about rugby.