Y&R wins large slice of LG Electronics business

Y&R announced today that it has won a large proportion of LG Electronics business including strategy, creative, media, digital, social, and sponsorship.

Says Jon Ramage, Y&R CEO: “This is a fantastic win for the team. LG have amazing products, an aggressive growth focus and lots of neat stuff in the pipeline. LG are serious about winning in every category – mobile, home appliances, and home entertainment, and we’re serious about helping them.”

Ramage added: “We have a great new senior team in Josh Moore – ECD, Janisa Parag – Planning Director, Nigel Hammersley – Digital Director and Maria Ward – Creative Director, who can’t wait to get stuck in.”

Says Richard Bryant, national marketing manager, LG Electronics: “LG will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying. We chose Y&R and MEC because we wanted a great integrated partner with complete skills and talent across the board. We have a renewed focus on our brand with the new Life’s Good campaign being just the start. Y&R will help us ensure New Zealanders know the innovative products we offer and how they can enhance their kiwi lifestyle.”