Tui Brewery provides the perfect answer for blokes on Valentine’s Day via Saatchi & Saatchi
February 14 2012, 5:15 pm | | 11 Comments
Sometimes finding the right Valentines gift for that special someone is a little tricky, and sometimes you forget to get anything. So Tui and Saatchi & Saatchi have created the perfect gift to help impress the missus – DIY Roses.
Today you’ll find a bunch in every New Zealand Herald. All you have to do is tear out the page, roll it up and voila – instant bunch of Roses.
Executive Creative Director: Antonio Navas
Creatives: JP Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson
Producer: Loren Bradley
Director: Ian Bennett
Group Account Director: Mark Cochrane
Account Director: Natalie Downes
Sound Design & Music: Liquid Studios
Clients: Tui Brewery: Jarrod Bear, William Papesch, Clare Morgan
11 Comments
The only thing that will help dudes to get is a slap in the face.
Sound Design & Music, for a print piece…
@ Really
Perhaps they did sound for the ‘making of’ video?
…we like to call them “case studies”
I remember a full page folding ad for another beer company not too long ago. Were they done by the same people? Or great minds think alike? Or…
Click ‘view the spot’ and you will see why there is sound design and music!
I thought beer was supposed to help guys get laid.
This is a done to death, beginner’s idea that should not have been let out o the agency… I expect better from all-new S&S.
Do newspaper readers get to click ‘view the spot?’. It is a newspaper ad. The ad itself and the still of it in assembled form says all I need or want to know about it.
The making of – sorry, case study – sorry award blurb is just spin.
But women will love getting these. _ _ _ _ , _ _ _ _ _ (Can you think of the two words that should go there?)
The spot is a quick demo designed to encourage people to check out the ad in the paper, not the other way around – someone asked why there is sound design and music…. well that is why.
Seems very similar to :http://www.campaignbrief.co.nz/2011/08/cheeky-yr-wellington-press-ad.html
At least the Tuatara one was topical