After 10 months on project basis Republik handed Chrysler, Jeep and Dodge without a pitch

After moving their media strategy and buying to Republik almost 18 months ago, Chrysler, Jeep, Dodge (CJD) have now decided to formally appoint Republik to its creative business.

Republik have been working with CJD on a project basis for the past 10 months. The account was previously held by .99.

“There was no pitch involved, we’d been working with Republik on our media for about six months when we decided to make the move, and it just made sense for the same team to manage the creative and production side of our business,” says Sime Darby’s General Manager, Grant Smith. “These are exciting times for CJD as we are experiencing significant growth and it is important to make sure we have a strong team working with us.”

Republik Director and Account Director on the business, Heath Boot adds: “This is a fantastic result for us. CJD’s a great client with three great car brands, so it doesn’t get much better than that when you love cars.”