SKY Sport promotes its local content credentials with new series of spots via DDB New Zealand
March 28 2012, 11:07 am | | 20 Comments
SKY Television is proud of the fact that much of the content on SKY Sport is locally produced in New Zealand.
These spots, via DDB NZ reflect that pride, which is felt by the crew who help create world-class sports content for SKY Sport in New Zealand, for New Zealand.
Agency: DDB New Zealand
Executive Creative Directors: Toby Talbot, Andy Fackrell
Creative Directors: Mark Lorrigan, Jordan Sky
Creatives: Ashwin Gopal, Tim Yates
Agency Producer: Kim Baldwinson
Director: Greg Page
Production Company: Flying Fish
Producer: Kerin Casey
Director of Marketing: Mike Watson
Account Service: Danielle Richards, Victoria Meo
20 Comments
I see youuuuu in the crowd A&T.
Average, looks cheap for Sky work….
I like it. Nice work. Well directed.
World class? Lame execution…agree looks budget..
Nice.
These are simple and cute. Screw the haters.
bit of a tall claim in that headline. still, i like the spots for what they are.
Nice spots.
The kind of advertising that puts viewers of rugby
Just found out these are indents for SKY local content so now I like.
I like them, Personally I think they’re going to work really well on Igloo when (if) it launches, not to mention Prime.
Whatever these are… That’s a whole lot of creative people and not too much creativity. But if there’s a client service person or planner who came up with these thought in the first place, then good thinking! That’s about it really.
NZRU illiterate?
If these were on Facebook I would totally like them.
I’d rather pull off my toenails than have my name on this work.
Painful: Couldn’t agree more.
Nice, I like
DDB have done some great work for SKY in the past…..but this is a 1st class steaming turd burger. Cheap, nasty little spots that lack even a thread of humour. Do the right thing and give the client their money back for this campaign, I know you guys think its funny getting the office cleaners to come up with creative from time to time, but enough is enough.
Now may be a good time to point out that these aren’t actually ads. Here is the TV3 equivalent. http://www.dailymotion.com/video/x2z1ek_firehorse-films-nz-on-air-and-tv3-l_shortfilms
Ahhhhhh now I get it. I thought the local content was what we were watching. That confused me a lot. Nice idea. Would have been better to shoot these it at a real game though.